HELVETICA!!

.

it sounds like a cheer. Helvetica!!

Is it? Is it the greatest typeface ever? Well, if greatest is measured by most-used… Then, probably still not. I'm sure Times New Roman is used the most, at least in the western world. Also, if we're measuring Greatness by how often it's used, then Comic Sans and Papyrus would also be in the running, and you know how I feel about those horrors. And you're going to hear more.

Still, Helvetica is quite widely-used... "ubiquitous"...

and it has a rich history and inception…

The digital version of Helvetica that everyone knows and uses today is quite different from the typeface’s pre-digital design from 1957. Originally released as Neue Haas Grotesk, many of the features that made it a Modernist favorite have been lost in translation over the years from one typesetting technology to the next.

(source: click here)

hahahaha

… and though it's often confused with another SANS SERIF font, Arial, there are differences: 

I like to call Arial, "poor man's Helvetica". I don't know if that phrase even makes any sense, but it feels like it does. Maybe I heard it somewhere. Probably from a genius, because I say genius things.

I'm not the only person on Team Helvetica, though--

If you were listening really closely, you might have heard how I said Helvetica is "ubiquitous"-- which means that it's everywhere/very common (also can insinuate that it's overused)... Well, just look at all these brands that use it. Even more than you wrote down from the movie clips today. I mean, this is A LOT.

it's cray-cray

The graphic designing world apparently knows and follows these Truths:

Well, whatever YOUR feelings on it, it's everywhere. It's universal. And again, powerful enough to inspire an entire movie.

 hahaha
clever

(the opening typesetting sequence from the "Helvetica" documentary, that I showed today...)

another movie promo poster

Do you agree? Do you think you would miss Helvetica if it wasn't around? 

Or… maybe you'd be happy with just Papyrus and Comic Sans.

hahaha great greeting card/poster. Except for the odd background of an ugly barren hill. ???

CHALLENGE…!!!
Find Helvetica. Out on the streets. On signs. In ads. Etc.
Take a picture.
Email it to me. jdoezie@ausd.net
Get extra credit.*

*amount TBD depending on how good it is! But up to 5 points